Our multiple-unit development services encompass services that will provide for expansion of both company-owned multiple-unit outlets and franchised outlets.  While many of the tasks are similar between company-owned multiple-unit businesses and those that choose franchising as a method of expansion, we separate the categories to highlight the differences.

Pre-Growth Services

             Pre-Growth Services is a strategic analysis of a business to determine the feasibility for expanded operations.  We conduct a detailed analysis of the existing business.  We review existing operations to assess readiness for expansion.  Then, we review the company’s financial structure to determine how it can finance expansion.

             Next we prepare a comprehensive business plan that includes the expansion strategy, the company’s strengths and weaknesses, the steps to be taken to overcome weaknesses, a competitive analysis and the financial requirements to execute the expansion strategy. Detailed financial models support the expansion plan.

             If needed, we can assist in any part of the financing process from locating sources, to business plan presentation, to negotiating terms, and to structuring the debt or equity agreements.

 Multiple-Unit Growth Development

             Following pre-growth work, we develop a market penetration strategy.  This results in a detailed roll out plan defining all of the steps, the order of execution and time lines for completion.  At your direction, we provide implementation management services and can source outside professionals to create or modify operations manuals, training systems, point-of-sale systems, store or other delivery systems, and business graphics.

            We can also direct the creation of a marketing plan.  As needed, we source outside marketing professionals and coordinate their activities to achieve the execution strategy.

 Franchise Development

             If you consider franchising as a method to expand your business we provide additional services to those described above for company-owned expansion.  There are two critical elements in this process.  We determine your temperament to expand with franchise partners.  Next we determine if both the franchisee and you can make money.  This results in financial models for both you and the franchisee.  If these models display sufficient profitability and we believe you have the temperament to work within a franchise framework, we recommend franchising as a method to expand.

             We then develop the franchise sales methodology, the market penetration strategy and finish with a detailed roll out plan for execution.  In addition to the implementation services described above, we provide implementation services in the areas of legal compliance, franchise sales strategy and franchisee financing. 

Post Development Advisory Services

             Following roll out, we are available in an advisory capacity to review your expansion and offer course changes as appropriate.  This service may be as a board member, advisory board member or on a retainer basis.

Details about each segment can be found under the appropriate category:  Company Owned and Franchise.

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Copyright 2002 - 2006 - M. D. Smith & Associates, Inc.
Last Modified:  April 17, 2006