Many well capitalized companies prefer to roll out multiple-units with
complete management control and ownership of all of the field assets. This
method of expansion is particularly appropriate for those executives who do not
have a disposition to motivate by negotiation. The steps to a successful
launch are outlined below at the macro level. Leaving out any of the major
categories during your development process will result in later problems
centered around lack of operational consistency or lack of solid internal
controls.
Roll
Out Planning
Define Market
Penetration Strategy
Create Development and
Rollout Plan
Marketing
Plans
Conduct Market Research
Develop Marketing Plan
Graphic Presentations
Trade Mark Design
Point of Sale Materials
Brochures
Direct
Mail
Operations
Manuals
Create
Design
Establish
Content
Training
Manuals
Technical
Manuals
Manage
Completion
Training
System Design
Curriculum
Design
Course
Content
Presentation
Order
Teaching
Methods
Training
University
Design
Layout
Training
Aids
Management
Information Systems
Point
of Sale Systems
Establish
Objectives
Coordinate
with Back Office Systems
Find
and Manage Vendor Development
Back
Office Systems
Electronic
Data Capture
Unit
to Company Communications
Company
to Unit Communications
Unit
to Unit Communications
Real
Estate Strategy and Tactics
Employ Research to
Define Location Parameters
Establish Site Criteria
Develop Standards for
the Offer
Develop Letter of Intent
Develop Process for Site
Build-out
Develop
Real Estate Administration Program
Business
Financing
Employ Business Plan
Executive Summary to Develop Interest
Support Applications
with Full Business Plan
Locate Financing Sources
Obtain Funding
Commitment
Negotiate
Deal Terms
Some
of our clients served in this area include a Personal
Services business, an Asian Fast Food concept
and a Telephone company.
