Our client is an international public company engaged in wireless telecommunications and retail wireless stores.  At the time of our engagement, they also provided competitive long distance telephone services through a resale agreement across Canada.  These services were marketed through a multi-level marketing network of users in a pyramid "down-line" marketing structure, popular at the time for rapid subscriber growth.  We were engaged to develop a business plan and source suppliers to offer premium coffee and associated promotional items to the down-line network as a profit opportunity for both our client and the network.

We worked with the principals and their executives to establish a limited but effective formula to use our client's distribution system to distribute the right size of bagged coffee beans in the right limited blend combination to the down-line system at an attractive price that would make money for all of the parties.  We worked with three coffee wholesalers to obtain a package of blends and pricing that would provide the best market advantage to our client.  We researched promotional items, recommended a mix and and found suppliers.  Finally, we recommended the right combination of suppliers to achieve their objectives.

Our deliverables to the client were a business plan and method of operation that they could execute to achieve their objectives and "best suppliers" that they could use to enjoy the highest financial returns. 

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Last Modified:  April 17, 2006